What's costing you money right now.
Intake calls go to voicemail after 5 PM — potential clients sign with the firm that answers first
$5,000+ avg case value walking out the doorConsultations happen but retainers don't get signed — no system to follow up and close
60% of consulted prospects never convertYour firm is invisible for "personal injury lawyer near me" — you're paying $200+ per click just to compete
$10k+/mo in PPC because organic isn't workingOnline reviews are sparse or stale — prospects see 12 reviews while your competitor has 180
Lost trust before the first phone callPartners make growth decisions on gut feel — no data on which practice areas are actually profitable
Expanding into the wrong areas, ignoring the lucrative onesNo idea which referral sources, ads, or directories actually produce signed retainers
$4k+/mo in marketing spend with no attributionEvery gap closed. Every opportunity captured.
Front Office handles the day-to-day — calls, leads, marketing, SEO, reviews, and follow-up. Click each to see how it works for law firms specifically.
AI Voice Reception — 24/7 Legal Intake
Someone rear-ended at 11 PM calls your firm. Your AI receptionist answers, captures accident details, assesses urgency, collects contact and insurance info, and books a consultation for first thing tomorrow. The lead is warm before your competitor checks voicemail Monday morning.
Front Office runs the operation. Gus.IQ runs the strategy.
While Front Office handles your calls, leads, marketing, and SEO — Gus.IQ connects to your financials, inventory, and operations data to answer the bigger questions. Your CMO, COO, and CRO in one AI advisor.
Google Ads: $847/signed client. Referrals: $0 acquisition cost, and those clients have 2.3x higher case values. Your Avvo profile brings leads at $320/retainer but low case values. I'd shift 30% of ad budget to a referral incentive program.
Smith & Associates just launched 8 new practice area pages targeting your top keywords. Your "car accident lawyer Austin" ranking slipped from #2 to #5. Optimized content drafted — approve to publish.
You have $42k in unbilled time from the last 30 days. If billed this week, March collections jump 35%. At current overhead, delaying past the 15th creates a cash flow pinch for payroll.
4 consultations from this week still haven't signed. Leads past 5 days have a 70% drop-off rate. Automated follow-up sequence triggered — last month this exact sequence recovered 2 of 5 stale leads.
Same business. RevGem running.
| BEFORE | WITH REVGEM | |
|---|---|---|
| Organic Search Ranking | Page 2+ for practice areas | Top 3 for 12 key terms |
| Monthly New Cases | 8 | 19 |
| Intake-to-Retainer Rate | 18% | 42% |
| After-Hours Lead Capture | 0 (voicemail) | 100% answered by AI |
| Billable Hours Recovered/Mo | 0 | 24+ hrs per attorney |